In October, HomeAway announced they will be running an ad during the Super Bowl on February 7, 2010.  Marketing analysts estimate the cost to run around $2 to $2.5 million for a 30-second Super Bowl XLIV ad.

For the HomeAway Super Bowl ad, they hired Publicis in the West.

How high are your hopes that the HomeAway Super ad will help us as vacation rental guests?

If you are new to accommodations such as those provided by HomeAway, your best bet is to start here, and download chapter four of The Vacationers Guide To Vacation Rentals for free.  Please feel free to ask any questions you have about vacation rentals as an alternative to hotels.

Here is the six minute video: HomeAway

http://vacation.homeaway.com/vacation/#/family-videos/767135